Let’s talk about one of the very first things your customers notice - colour!!
When properly utilised, colour can be a powerful tool in attracting your ideal customer and making them feel great wearing your brand.
Whether you’re aware of it or not, different shades and hues have an influence on your life. They capture your attention and inspire your actions, altering your perceptions and behaviours daily.
Understanding the psychology of colour can be a valuable asset for designers when choosing a colour palette. The right colours can help you harness the powerful psychological effects that colours have on us and use them to your advantage.
Here’s a breakdown of some emotions that common colours can evoke..